We had another win last weekend when Totem won best website design for the Tannery Website at the IDEAs awards in Dublin last Friday evening. The Dungarvan firm scooped gold over the weekend at the Irish Design Effectiveness Awards in Dublin which are viewed among design practitioners as the industry’s Oscars.
The awards are an all-island competition, open to any firm whose core business is branding, visual communications or new media. The IDEAs rewards design projects that deliver measured financial returns through the design process alone.
TOTEM’s Managing Director Colin Byrne says the award is all the more satisfying because it was won against stiff competition from across the island of Ireland.
“We are delighted. This is a highly recognised National Award. The essence of the award is about how effective the design has been for the client, in this case the Tannery Restaurant and Cookery School. Seventy five percent of the marks are down to effectiveness; the goals that were set out at the start of the campaign. Twenty five percent is for aesthetics. So it really is down to how the design has performed and added to the bottom line for the client.
Equally important is the distinctive look-and-feel of the site which stays true to the understated elegance of the Tannery brand. The pleasing colour-palette and contemporary typography go hand-in-hand with the design aesthetic of the Tannery’s Restaurant, Townhouse, and Cookery School interiors. When combined with gorgeous food photography, the website gives users a tantalizing taste of what the Tannery offers people who truly love food.”